Tracy Freeze had the vision to see the demand from practices that required solutions to their business management needs. In 1996 she founded and started Ascend Practice Management. From the early days she worked with providers to develop solutions to challenges in their practice involving Human Resources, bookkeeping needs, revenue cycle management, facility management, credentialing & contracting, and compliance. These diverse needs resulted in Ascend Practice Management growing, getting involved in software training and development in order to provide better solutions for our clients. Ascend Practice Management has grown and added staff in the years that followed. This team now makes up a strong group of people working to provide our clients with the expertise they need to create a successful practice. We still consult on myriad areas of business management for your medical practice. Our most successful clients look to Ascend Practice Management as an extension of their practice. We don’t call it outsourcing we call it Solutions Sourcing. Our business has grown but we still pride ourselves on basing our practices on the vision of our founder. Client service and helping practitioners achieve their goals is our number one priority.


Tracy Freeze

Chief Change Catalyst

From working at the prestigious Crowe Horwath to opening her own practice in 1996, Tracy has consulted with healthcare clients large and small for nearly a combined 30 years. She made headlines in 2012 when she accepted Indiana Small Business Development Corporation Edge Award for Economic Development and Growth through Entrepreneurship and continues to provide the same dedication to all our clients and team members. She has also served as Secretary, Vice President and President of the Duneland Chamber of Commerce helping to serve nearly 500 members. With many other various board positions being held, Tracy understands the complexities that businesses have to deal with and overcome on a daily basis. Consulting with providers since the early days of HIPAA has given Tracy a breadth and depth of knowledge to draw from for our clients for not only that topic but countless others. Staying ahead of healthcare’s frequent changes is Tracy’s sixth sense.


Jeff Freeze

Client Success Jedi

Jeff focuses on the various facets of our company that revolve around operations and technology, whether that’s providing empirical data to providers helping assess practice health or deciding on how we can competitively deliver our services leveraging technology. Prior to joining Ascend Practice Management full time, he grew up in a family business, managed over $15 million dollars as an investment advisor, and was responsible for over 800 team members across 5 locations in the quality control industry. Jeff has advised providers on best practices for their business for over 10 years.